Volunteer Programs and Your Public Image

female volunteer with older woman
Volunteers change persceptions…

Perceptions are everything. From my earliest days of military training to the present, I have been taught and now am teaching my own students and volunteers that perceptions powerfully influence the way people think and react.  This holds true for nursing homes as well. Recruiting volunteers is challenging particularly when it comes to recruiting volunteers for nursing homes.

Several common questions I am asked by people I approach, “Will I get sick?” or “Are they kinda of senile?” reveals the perceptions people harbor when they think about nursing homes. They might think nursing homes are depressing, that people won’t even know I am there, I will get sick from being around the residents, it’s just a place where people are waiting to die.  What people perceive becomes reality for them.

Poor public perception negatively impacts the quality of care as it leads to inadequate staffing and high turnover rates that can reach 100%, (Leadership Council of Aging Organizations, 2007). This means turning staff over every year! Imagine running a business having to hire and train new staff every year!

Volunteers can correct faulty perceptions of nursing homes.  The volunteer becomes the bridge between the local nursing home and the community. The volunteer visits the nursing home befriending residents and staff.  During their visits they are likely to encounter care staff who are highly committed and passionate about the care they provide and likely to encounter, what I like to call, “a living history book,” that is an older person with a life time of experiences to share.

Afterwards, the volunteer returns to their community sharing with their friends, neighbors, co-workers and others the marvelous stories, expressions of love and caring, and the deep need we all carry for relationships. The volunteer becomes the vehicle to correct the wrong-thinking and negative perceptions.  One volunteer observed,

“I went in to dazzle them, but instead they dazzeled me.”

     I am always looking for new volunteers, bridge-builders if you will allow me the metaphor.  I am passionate about volunteers, recruiting them, training them and then having become a viable part of the care team.  Among the many great benefits of the volunteer, is that they will become a positive image builder between your facility and the community.

Please  contact me to learn more about volunteer training programs and what I can do to help you enhance your volunteer program.